Name: Stick with Success
SKU: BOOK
Price: 35.95 USD
Availability: InStock

Stick with Success

by EquiTecs

If you've ever wished your horse came with an instruction manual, this is the next best thing.

If you're new to EquiTecs and want a clear, practical, no-BS introduction to equine functional taping, this is where to start. Written by Rebecca Haddock, Stick with Success makes EFT easier to understand, easier to trust, and a whole lot less intimidating.

This book is for horse owners, trainers, caretakers, and practitioners who are tired of the fluff, tired of the myths, and tired of pretending their horse's issues are just "one of those things." It covers EquiTecs Functional Taping, yes—but also the bigger picture of movement, management, turnout, nutrition, behavior, and why some horses keep struggling no matter how many supplements, gadgets, or good intentions get thrown at them.

More info below...

$35.95 - $35.95

$35.95

$35.95 - $35.95

$35.95

Fulfillment timing (thanks for being stable about it): These books are printed through our publisher in scheduled runs. We work hard to keep stock on hand, but if you catch us between print runs, fulfillment may be delayed until the next batch arrives. Tracking is emailed as soon as your order ships.

Built on Truth. Backed by Science. Integrity You Can Feel.

Why This Book Matters

Most horse people are doing their best with a lot of noise coming at them from every direction. One person says stall rest. One says inject it. One says ride through it. One says your horse just needs a chiropractor, a saddle fitter, a PEMF machine, two powders, and a moon ceremony.

This book cuts through that nonsense.

Stick with Success gives you a smarter, more grounded way to look at the horse in front of you. It introduces EquiTecs Functional Taping in a way that is approachable and practical, while also helping you understand the bigger things that influence comfort, movement, healing, and long-term well-being.

Because tape is a tool. It is not magic. And your horse is not broken just because they did something weird on a Tuesday.

What You'll Get From It

Inside this book, you'll learn:

What Equine Functional Taping is and why it works differently for horses
How taping can support movement, comfort, healing, and performance
How to think more holistically about the horse, including turnout, nutrition, socialization, behavior, and management
Why some of the most common horse-care myths keep horses stuck
How to build more confidence in the way you care for, support, and advocate for your horse

It is practical. It is direct. It is easy to follow. And it is written for real horse people—not for people who have never met mud, chaos, or a horse with suspiciously strong opinions.

EquiTecs EFT Muscle Activation Gluteal digital course demonstrating horse gluteal functional taping for glute activation and strengthening to support hind end power propulsion balance and injury prevention.

Who It's For

Horse Owners: If you want to understand your horse better, support common issues more confidently, and stop feeling like everyone else got the secret handbook except you, start here.

Practitioners New to EquiTecs: If you are curious about EquiTecs but not ready to cannonball straight into the deeper end, this book is a solid first step. It gives you the philosophy, the horse-first logic, and the bigger picture before you move into more technical training.

Trainers, Barn Managers, and Caretakers: If you are in the day-to-day trenches with horses and want a more thoughtful, practical framework for helping them feel and move better, this book will sharpen the way you see things.

Why Rebecca's Perspective Is Different

Rebecca Haddock is not teaching a generic horse-care philosophy or some human taping method slapped onto a horse with extra adhesive and a cute label.

Her work is built on decades of hands-on experience, research, and real-world application. That means this book gives you more than inspiration and horse-girl hope. It gives you a horse-specific framework for understanding why horses struggle, what influences their movement and comfort, and how functional taping fits into a bigger system of care.

Best Use Case

This is the right book if you are:

New to EquiTecs
Curious about functional taping but not ready to jump straight into a course
Looking for a practical, readable introduction to Rebecca's work
Wanting a resource that bridges horse ownership and professional-level thinking

This is not the advanced practitioner textbook.

This is the front door.

FAQs

Is this only for horse owners?
Nope. It is very approachable for horse owners, but it is also a strong starting point for practitioners who are new to EquiTecs and want to understand the philosophy before diving into technical coursework.

Do I need experience with taping to read this?
No. This book is beginner-friendly and easy to follow.

Is this a course?
No. This is a physical book. It gives you foundational understanding and practical insight, but it is not a substitute for hands-on education or certification.

Will this teach me everything I need to know?
It will give you a strong foundation, but if you want step-by-step application training, demonstrations, and deeper instruction, your next step is the EFT Basic Course.

Why is fulfillment sometimes delayed?
These books are printed through the publisher in scheduled runs. We work hard to keep stock on hand, but if you catch us between print runs, fulfillment may be delayed until the next batch arrives. Tracking is emailed as soon as your order ships.

Next Steps

If this book gives you the clarity you have been missing, the next best step is to keep going:

EFT Basic Course for step-by-step beginner education
EFT Certification Course for practitioners ready for deeper training
Tape and starter products when you are ready to actually put this into practice

If you're new to EquiTecs, start here.

Add Stick with Success to your library and get a clearer, smarter, more horse-first introduction to equine functional taping.