About EquiTecs | Equine Technologies Institute | Education-Led Equine Functional Taping

Welcome to EquiTecs | Equine Technologies Institute | Free shipping $100+

EquiTecs (Equine Technologies Institute) is the home of equine Functional Taping (EFT)—horse-specific education and products built to help horses recover faster, move better, and perform at a higher level.

We teach horse owners and equine professionals how to use EFT to support and stabilize the horse’s body, reduce and eliminate swelling, speed recovery from injury, improve performance, and address neurological and lymphatic challenges—using horse-specific tape and education built for horses, not adapted from humans.

Horse-specific tape built for equine anatomy, movement, hair, and safety
Backed by clinical research, field testing, and proven EFT protocols
Education, tape, and application guidance designed to create real results
Designed for faster swelling reduction, stronger biomechanical support, and safer application than any other modality we’ve studied

Built on Truth. Backed by Science. Integrity You Can Feel.

EquiTecs was built by Rebecca Haddock through decades of hands-on work in the horse industry—and a refusal to accept human-based taping methods that don’t truly fit the horse.

This isn’t trend-based education or generic kinesiology tape repackaged for the equine world. It’s a horse-first system built around one standard: what works for the horse in real life.

Why horse-specific matters

Horses aren’t humans with hooves. Their anatomy, movement patterns, hair, and real-world conditions (turnout, sweat, weather, training demands) require a different standard.That’s why EquiTecs is built around:

Tape engineered for horses—not adapted from human methods
Protocol-based education—clear goals, steps, and troubleshooting
Application standards that prioritize safety, function, and measurable outcomes

The Institute: relentless development, not recycled ideas

The “Institute” in EquiTecs isn’t a branding trick. It’s a commitment.

We study, test, refine, and teach EFT as a complete system—because horses deserve better than guesswork. Every protocol is built to be repeatable in the field, teachable to real people, and grounded in outcomes you can actually observe.

Boutique by design (and proud of it)

A lot of people assume EquiTecs is a large corporation.

We’re not.

We’re a small, specialized team—boutique by design—because this work is technical, detail-driven, and personal. We stay close to the science, the horses, and the real-world results. That means you’re not dealing with a call center or a generic brand voice.

You’re dealing with the people who built the system.

Rebecca Haddock

President

Founder, educator, and system developer. Science-backed, field-tested, and relentlessly horse-first.

Jennifer Ritchie

Customer Service and Affiliate Manager

Helps customers and practitioners get what they need, and supports the affiliate community.

Pam Andrews

CFO and the numbers brain behind the scenes. Keeps the business stable so the standards don’t slip.

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What EquiTecs does (and doesn’t do)

We do:

Teach a clear, proven EFT system with protocols that match real equine needs
Build horse-specific tape and tools designed for equine hair, movement, and safety
Give you application guidance that reduces confusion and improves outcomes

We don’t:

Teach “tape and hope”
Repackage human taping methods and call it equine
Hide behind vague claims or trend-based marketing

NewsletterIf you want science-backed education, practical application guidance, and updates as we continue to develop the EquiTecs system, join the newsletter.

New protocols and training updates
Research-backed explanations (without the fluff)
Practical tips you can use immediately

News & Other Info

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